On late June 2018, Humboldt Cosmos Multiversity will organize a brand-new wine-themed seminar on wine growing, best marketing practices and customer experience, which will take place in Tacoronte (Tenerife, Canary Islands, Spain). This event will be based in a combination of conferences, workshops and Tacoronte and Acentejo regions wine tastings, under the directorship of Prof. Albert Stöckl from the International Wine Business from the Krems University of Applied Sciences (Austria), in cooperation with the Wine Board of Tacoronte-Acentejo, under the auspice of Tacoronte’s mayor, Mr. Álvaro González Dávila.
-
Read the announcement in German here! I Internationales Weinseminar in Tacoronte
-
Read the announcement in Spanish here! I Seminario Internacional del Vino de Tacoronte
The key speakers of this event will be:
- Dr. Albert Stöckl, professor at the Krems University of Applied Sciences (Austria). Dr. Stöckl is a reputed expert in the international wine industry. As programme director, he has been responsible for the Bachelor Programme on International Wine Business at Krems since 2014. He has also been overseeing several international research projects on wine and wine marketing. Dr. Stöckl’s parts on this programme are about business education focused on specialists’ commercial knowledge for wine production. The degree course is offered in close collaboration with leading wine industry representatives. This course also emphasizes sales-related topics, and associated export activities as well. The course is intended to qualify students for the following positions in the wine business: wineries, family-owned wine businesses, cooperative associations, import and export businesses, specialist retailers and industry associations.
- Dr. Lucia Bailetti, head of the Italian Center of Sensory Analysis (CIAS). CIAS is a service company founded in Matelica (Regione Marche, Italia), engaging in research in sensory analysis and consumer science. The philosophy of CIAS’ innovation and the quality of its research that distinguishes CIAS has led this company to emerge in the field of neuroscience, in order to provide more complete and reliable surveys and reports. CIAS offers to its customers the most innovatives technologies and methodologies to provide accurate information on consumers and products. To know what consumers perceive and “feel” is the first and essential step to guarantee effective business feedback. CIAS owns a unique method for objectively measure the sensory information, attention, emotions and cognitive loads aroused in consumers, in response to the more intrinsic stimuli.
Programme: Tacoronte International Wine Seminar
La Casona, next to Santa Catalina Church, Plaza de Santa Catalina, 38350 Tacoronte (Tenerife)
Friday 29th June, 2018 (9:30 to 19:00)
9:30 to 13:30 (with some pause in between)
Seminar’s opening, by Mr. Álvaro Dávila (Mayor of Tacoronte) and Mr. Günter Koch (Humboldt Cosmos Multiversity President)
-
Main moderator & Lecturer: Dr. Lucia Bailetti
Session Items:
- Wine’s sensorial profile and its importance to understand its evolution
- Methods for analyzing the value perception of wine through mesurements. Identification of factors which influence a wines characteristics. Preferences and expectations from both a sensorial and emotional viewpoint
- Practical excercises about regional wines. Relator: Prof. Dr. Albert Franz Stöckl
15:30 to 19:00 (with some pause in between)
-
Main Moderator & Lecturer: Prof. Dr. Albert Franz Stöckl
Session Items:
- A food and gastronomic tourism analysis study in Austria and Germany as an example for systematic analysis
- Best international practices and recomendations to boost food and wine tourism in favor of Wines from Acentejo Region
Evening: Organised dinner on reservation (on own cost)
Saturday 30th June, 2018(10:00 to 18:00)
At 10:00, starting (from La Casona) of an organised excursion to different vineyards and winecellars (bodegas). Detailed tour programe will be announced during the seminar. The tour is organised by the secretary of the Wine Board of Tacoronte-Acentejo, Ms. Paz Gil. The tour will be accompanied by the two presenters, D. Bailetti and Dr. Stöckl.
Depending on the number of wineries visitedm the tour will end in mid afternoon.
Cost of attendance is free, from courtesy of Tacoronte’s Town Hall. Participants will only have to pay for extra cost consumptions (e.g., dinner).
Stay tuned at humboldt-cosmos-multiversity.org and on Facebook & Twitter for more info! For further details, please contact with Günter Koch (koch@execupery.com).
